Why social commerce seeding is replacing upfront influencer retainers

Consumer brands across Southeast Asia and global e-commerce hubs face an unforgiving mathematical reality in their paid media accounts. Customer acquisition costs across Meta, TikTok, and Google climbed between 60 and 80 per cent over the past 18 months, while the conversion efficiency of traditional influencer sponsorships collapsed. For years, marketing teams wired guaranteed upfront […] The post Why social commerce seeding is replacing upfront influencer retainers appeared first on e27.