Your price problem is a positioning problem wearing a discount request

Ask most founders why a deal stalled and they’ll say the same thing: “they wanted a better price.” It’s the most comfortable explanation in the room, because it points outward — at the market, at the competitor who undercut you, at a buyer who’s “just being cheap.” A common counter-argument is worth taking seriously: a […] The post Your price problem is a positioning problem wearing a discount request appeared first on e27.