Mattresses are an odd thing to sell online. People buy one perhaps once a decade, want to lie on it before paying, and rarely boast about it to friends. Lunio, a Bangkok-born mattress-in-a-box brand, spent nine years proving that Thai and Taiwanese shoppers would buy one through a screen anyway. Now its parent wants to […] The post Lunio’s parent bags US$12.5M from Vertex to sell Asia more than a good night’s sleep appeared first on e27.
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