Four hundred business cards. Zero customers

e27 - Nov 12, 2026

The show is over. The founder sits on the hotel bed and counts the cards. Four hundred, give or take. A dozen promises to call next quarter. Several requests for samples. Everyone said the product was good. Not one conversation with someone who would actually use it. Who comes to the booth Importers. Distributors. Consultants. […] The post Four hundred business cards. Zero customers appeared first on e27.

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