Every dashboard is green. So why can’t anyone say what worked?

Here is an uncomfortable finding for anyone building a 2027 marketing plan this month: audiences are warming to advertising, and marketers are growing less sure that theirs works. That tension sits at the centre of Kantar’s Media Reactions study, published on 2 October and based on interviews with more than 800 senior marketers and 23,000 […] The post Every dashboard is green. So why can’t anyone say what worked? appeared first on e27.