Tokens are the wrong yardstick for AI agents, says JFrog’s Sunny Rao

e27 - Oct 15, 2026

Anyone who has spent 10 minutes pressing “0” to escape a voice bot knows how the last automation wave ended. Call centres were promised dramatic savings from IVRs and chatbots. Customers got phone trees that went in circles, and companies got a fresh layer of complaints to manage. Sunny Rao sold that promise from the […] The post Tokens are the wrong yardstick for AI agents, says JFrog’s Sunny Rao appeared first on e27.

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