Roblox hands Fave founder Joel Neoh the keys to SEA. His first job isn’t growth, it’s trust

e27 - Oct 30, 2026

Joel Neoh has spent two decades selling things to adults: group-buying deals at Groupon, cashback at Fave, DNA kits and supplements at Prenetics. His new job asks him to build a business on a platform where a large slice of the audience still needs a parent’s permission to buy anything. Roblox has appointed the Malaysian […] The post Roblox hands Fave founder Joel Neoh the keys to SEA. His first job isn’t growth, it’s trust appeared first on e27.

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