One-person company: Why Southeast Asia’s next unicorn may look nothing like Grab

e27 - Sep 28, 2026

For almost two decades, the startup creation playbook for Southeast Asia has been largely predictable: build a super app, raise hundreds of millions of dollars, staff thousands of employees, operate in dozens of markets and scale to dominate the region. Firms like Grab, Sea Group and GoTo have since been synonymous with the region’s ability […] The post One-person company: Why Southeast Asia’s next unicorn may look nothing like Grab appeared first on e27.

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