The most expensive links aren’t really links: What 16,625 publisher price lists tell SEA startups

e27 - Sep 25, 2026

Founders still ask me the question they asked in 2019: what does a good backlink cost. This September I finally answered it properly. ESBO Ltd, the link building and digital PR agency I run, exported its entire publisher database, 16,625 sites across 53 languages with verified authority scores and traffic, and published the numbers as […] The post The most expensive links aren’t really links: What 16,625 publisher price lists tell SEA startups appeared first on e27.

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