The missing link in your consumer’s mobile app journey

e27 - Sep 14, 2026

Global app installs grew 10 per cent year-over-year in 2025, with APAC driving much of that growth. But for marketers today, getting users to install an app is only half the battle. The bigger challenge is ensuring users reach the right destination and complete purchases without unnecessary friction.  That’s often where things fall apart. Today’s […] The post The missing link in your consumer’s mobile app journey appeared first on e27.

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