Every department you add makes your startup harder to understand

Open 10 startup websites. Cover the logos. Shuffle the pages. Nothing breaks. “Revolutionising how finance works.” “Trusted by industry leaders.” Nobody asks which leaders. The usual diagnosis is lazy copywriting. It lets the founder off. The real cause is worse: she did everything right. Imagine a Series A software company. Watch one sentence travel through […] The post Every department you add makes your startup harder to understand appeared first on e27.