“Almost” is a strategy, not a stall

A founder I worked with spent four months “about to” shut down a product line that hadn’t worked in over a year. The numbers weren’t ambiguous. She wasn’t missing information. Every week there was one more customer call to make first, one more pricing test to run, one more quarter to be sure. I hear […] The post “Almost” is a strategy, not a stall appeared first on e27.