The DEFY framework: Where agentic AI actually earns its place in the marketing funnel

Ask a room of marketing leaders whether AI has transformed their function and nearly every hand goes up. Ask what their agents did on their own last week and the room goes quiet. That gap is the headline of BCG’s CMO survey this year. Of the 300 CMOs it polled, 96 per cent describe an […] The post The DEFY framework: Where agentic AI actually earns its place in the marketing funnel appeared first on e27.