AI won’t tidy your business. It just moves the mess faster

e27 - Oct 21, 2026

I build AI tools for marketers, and run an AI marketing software firm in Singapore, so I spend a lot of time hearing about AI adoption. A recent talk by Robert Lai, founder of performance agency Kaliber, stuck with me because it opened with an uncomfortable claim: most of the AI work in the room […] The post AI won’t tidy your business. It just moves the mess faster appeared first on e27.

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