AI chats are becoming the new starting point for online shopping

e27 - Oct 9, 2026

For years, online retail has been organised around a simple assumption: the customer journey begins on a search engine, marketplace, brand website, or app. That assumption is starting to look dated. A new Salesforce report suggests that more shoppers are now beginning with a question to an AI system, whether through ChatGPT-style assistants built on […] The post AI chats are becoming the new starting point for online shopping appeared first on e27.

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