IC Media Direct Predicts Simpler Advertising Techniques in 2018

The rise in adblocker software saw a large increase of native advertising among websites and publications.

New York, NY - April 16, 2018 /MarketersMedia/ —

Public relations firm, IC Media Direct, believes the future of digital advertising in the coming year will actually be more familiar to most than ever before. In fact, IC Media Direct leaders believe this year many advertisers will revert to more conventional methods of advertising. Recent adaptations to online methods have changed how marketers shape the future marketing landscape and have major effects on companies who work to get their brand message across through conventional methods. IC Media Direct emphasizes the importance of people finding new ways to control their online reputation through tailored content. See your Online Reputation Report now by visiting http://www.icmediadirect.com

The rise in adblocker software saw a large increase of native advertising among websites and publications due to their ability to limit companies’ exposure to Internet users. Studies show that 150 million people use programs that remove advertisements from their web browser when visiting certain sites, and the result is devastating for marketers who initially implement strategies to place adverts in the first place. With messages being continuously blocked from viewers, companies needed to find a new way to bypass these restrictions by incorporating their ads within authentic written or visual content. However, if the quality of the advertising experience is poor for the audience, native advertising will reach the same fate as pop-up ads, which have since become an outdated tool.

IC Media Direct predicts that publishers will increase short-form native advertising this year due to users skimming through content on their mobile devices. While content marketing remains an important part of every online strategy, the new method will focus on shorter message, accommodating to users’ low attention span. This will lead to the capitalization of video ads, which deliver information in a way that is more engaging and specific to the brand. Facebook’s silent autoplay videos prove to be especially effective in managing this strategy, as they can attract attention of its users with no need for them to search for content. The benefits of positive video ads will compare with native placements, and they will quickly become a standard part of conventional online marketing in the future.

This year, it is likely that feeds of sponsored content will replace single in-feed placements, ensuring that each user experience isn’t disrupted, claims IC Media Direct. The method of dividing an article into multiple pages will be replaced by infinite scrolling, allowing for native placement of promoted content in a logical and unobtrusive presentation. This will enable marketers to promote their product or service more efficiently, thus also generating a higher rate of user engagement.

Since 1996, IC Media Direct has been the leading provider of online reputation and brand repair services. Having evolved alongside of Google, IC Media Direct provides revolutionary reputation management strategies that help with search engine ranking and project a positive image through a variety of media platforms. The company has proudly served top clients including Fortune 500 companies, celebrities, politicians, Olympic Gold medalists, and motivational speakers. Distinguished awardee of the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, the company has released a groundbreaking handbook on Google Brand Repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct - Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect - Online Reputation Management & Reviews: http://icmediadirectreviews.com

Contact Info:
Name: ICMD
Email: pr@icmediadirect.com
Organization: ICMediaDirect.com

Source URL: https://marketersmedia.com/ic-media-direct-predicts-simpler-advertising-techniques-in-2018/331575

For more information, please visit http://www.ICMediaDirect.com

Source: MarketersMedia

Release ID: 331575

Latest News

ZTE protests US penalty, says it is seeking solution

Apr 23, 2018

BEIJING — ZTE Corp., one of China's biggest tech companies, warned Friday a ban on access to U.S. technology threatens its survival and said the company is looking for a legal solution. State-owned ZTE "may enter a state of shock," which will hurt its employees and U.S. suppliers, its chairman said, according to Chinese news reports. A separate company statement said the ban "threatens ZTE's existence." The ban was imposed Monday in a case involving exports of telecoms equipment to Iran and North Korea. U.S. companies are barred from selling technology to ZTE for seven years. The penalty comes as...

As doors close in the US, China's Huawei shifts to Europe

Apr 23, 2018

SHENZHEN, China — As trade disputes simmer, Chinese telecommunications giant Huawei, the No. 3 smartphone brand, is shifting its growth efforts toward Europe and Asia in the face of mounting obstacles in the U.S. market. Shenzhen-based Huawei, the world's largest maker of telecoms equipment, has long coveted access to the U.S. but recently laid off key American employees at its Washington D.C. office. The U.S. has regularly stymied Huawei's efforts to enter the America, citing national security concerns. Huawei has failed to find a U.S. carrier to partner with for its smartphones, and the Federal Communications Commission on Tuesday approved...

Chinese e-commerce giant Alibaba sets plans for Thailand

Apr 23, 2018

BANGKOK — The Chinese e-commerce giant Alibaba has agreed to step up investments in Thailand as competition between online retailers heats up in fast-growing Southeast Asia. The founder of the online shopping giant, Jack Ma, met with Thailand's prime minister, Prayuth Chan-ocha, on Thursday and later signed several agreements, including one to help set up a "smart digital hub" in a showcase project called the Eastern Economic Corridor, to facilitate trade between Thailand, China, Laos, Myanmar, Cambodia and Vietnam. Both Ma and Prayuth sought to allay concerns that Alibaba's growing involvement might increase Chinese influence without benefiting Thailand. Across the...

Amid trade rift, China to allow full foreign auto ownership

Apr 23, 2018

BEIJING — Facing the risk of a trade fight with the United States, China announced plans Tuesday to allow full foreign ownership of automakers in five years. The change would scrap rules that require global automakers to work through state-owned partners — an arrangement that forces those foreign companies to share technology with potential competitors in China. It was unclear whether Beijing's action might mollify U.S. President Donald Trump, who has threatened to slap tariffs on $150 billion of Chinese goods in response to complaints that Beijing pressures foreign companies to hand over technology. The possibility of a trade war...

China's Weibo site backtracks on gay censorship after outcry

Apr 23, 2018

BEIJING — One of China's top social networking sites announced Monday that it will no longer be censoring content related to gay issues after the plan triggered a loud public outcry. Weibo.com was flooded over the weekend with the hashtags "#I'mGay" and "#I'mGayNotaPervert" after the Twitter-like platform said that cartoons and short videos with pornographic, violent or gay subject matter would be investigated over a three-month period. The microblogging site, which saw its Nasdaq shares fall on Friday, said in its amended post: "This clean-up of games and cartoons will no longer target gay content." A company spokesman refused to...

Sign up now!